Privacy Policy

At NOT A TREND we are committed to protecting and respecting your privacy. This policy explains how any personal data we collect from you, or that you provide to us, will be used by us.

Policy Summary

We may collect and process information that you enter on our website. By submitting your data to us you are agreeing to the terms in this Privacy Policy. We ensure that your data is treated securely and follows this Privacy Policy. Personal data such as emails or telephone numbers are encrypted. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site.

We do not sell, trade or transfer information to other people that can be used to identify you, unless we provide you with advance notice. Sometimes we may use anonymised data from our site and our education programme for research purposes.

We will delete any personal data that you no longer wish us to hold except where we need to retain information for legal reasons or in the public interest (this is very rare). Questions, comments, and feedback regarding this privacy policy are welcomed and should be addressed to

The policy in full:

The data controller – For the purpose of the General Data Protection Regulation, the data controller is NOT A TREND. Any data protection issues or queries should be addressed to our Data Protection Officer at

What personal information do we collect from the people that visit our website?

We may collect and process information that you enter on our website, and our online education programme. This includes the information you provide when registering for and completing our online education programme. We may also ask you for information when you report a problem with one of our services. The information which you provide us may include your: name, age, gender, demographic information, gender, address, e-mail address, username and any information submitted to our online education programme handbook. Information we collect about your device, including the type of mobile device you use, a unique device identifier (for example, your device’s IMEI number, the MAC address of the device’s wireless network interface, or the mobile phone number used by the device, sometimes referred to as a device ID or token), mobile network information, your mobile operating system and the type and version of mobile software which you use; General, aggregated, demographic, and non-personal data (such as aggregated anonymous information about website usage and other forms of analytical data). It will not be linked to any of your personal data, through cookies or other means, without your consent; If you contact us, we may keep a record of that communication; Information which you provide to us by completing surveys or polls, and which we use for research purposes. These surveys are not compulsory; Details of your visits to our site including, but not limited to, traffic data, location data, weblogs and other communication data, and the resources that you access.

How do we use your information?

We may use the information we collect from you when you register, submit your answers to the online education programme handbook, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways: To personalise your experience and to allow us to deliver the type of content and products in which you are most interested; To improve our services to make it better for you; To follow up with you when necessary (email inquiries); For the purpose of conducting fully anonymised academic research; Anonymisation is a technique which prevents individuals from being identified from a data set whilst still being useful for research and analysis. Since the data is no longer personal data it is not governed by data protection law nor held in confidence so it can be used without legal restrictions though NOT A TREND ensure that all use of such data is for important and ethically acceptable purposes.

What is the legal basis for processing the data?

We are only allowed to use your personal information when certain conditions apply. We typically rely on the following conditions: You have taken out a Contract with us. We have a Legitimate Interest. We might use your information because we (or a company that we work with) have a legitimate interest in doing so. For example, we need to use information about how you use the online education programme to improve it. We also use some information about you to understand how effective NOT A TREND is at helping schools to improves their anti-racism policies. We take your right to privacy very seriously, so we only rely on legitimate interest when we think the way we are using your data doesn’t significantly impact your privacy or would be expected by you, or there is a compelling reason to do so and you have given your Consent. We may ask you for permission to access data like gender and location. We may be required to use your personal information to comply with the law.

How long will we hold your data?

Data collected via the website is stored until you ask us to delete it or it becomes clear that you will not be accessing the website again. Personal data collected via other means such as the website or social media will be stored only for as long it is still needed. We do create anonymised data sets and will keep these indefinitely for research and service evaluation purposes. More detail on record retention can be found in our Records Management policy. Your right to object You have the right to object to our use of your identifiable information. With many types of data, we’ve provided you with the ability to remove it from public view or simply delete it if you don’t want us processing it anymore. If there are other types of information you don’t agree with us processing please contact us on

How do we protect your information?

We store your data in encrypted files. All information you provide to us is stored on our secure servers. Data that can be used to identify you such as your email address or phone number is encrypted both in storage and in transit. Personal data is never shared with other users or 3rd parties without your consent. Only members of our safeguarding team can access your personal data. Any request to access this data is logged by the system. Unfortunately, the transmission of information via the internet is not completely secure although it is very rare for transmissions to be compromised. We will do our best to protect your personal data but we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to prevent unauthorised access.

Do we use ‘cookies’?

We may use cookies on the NOT A TREND website. We do not use cookies for tracking purposes. We, along with other companies such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to improve the user experience. You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since each browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies. If you turn cookies off some features that make your site experience more efficient will be disabled and my not function properly.

Third-party disclosure

We do not sell, trade, or transfer information that can be used to identify to anyone other than our website and app hosting partners and other parties who assist us in operating our website and app, conducting our business or serving our users. We ensure that our partners keep this information confidential and secure. If exceptionally we wish to vary from this commitment we will contact you and ask for your consent before proceeding. We may also release information when required by law or when it is necessary to enforce our site policies or protect ours, yours or others’ rights, property or safety. We may disclose data obtained from our website to academic institutions and research bodies for research purposes. However, we ensure that any such data is anonymised before it is transferred and that any recipients of this data adhere to adequate standards of ethics, data security and privacy. Anonymised visitor information may also be provided to other parties for marketing, advertising, or other uses. Access to information Data Protection law gives you the right to access information held about you. Please contact for more information.

How does our site handle Do Not Track signals?

NOT A TREND does not currently respond to browser “Do Not Track” signals sent from web browsers on our app or our site.

Changes to our privacy policy

We will occasionally update this Privacy Policy to reflect changes in our practices and services. When we post changes to this Privacy Policy, we will revise the “Last Updated” date at the top of this Privacy Policy and the revised Privacy Policy will come into effect on the date it was posted to our site or our app or as otherwise notified by us. If we make any material changes in the way we collect, use, and/or share your personal information, we will notify you by prominently posting notice of the changes on our website and, where appropriate, notifying you by email. We recommend that you check this page from time to time to inform yourself of any changes in this Privacy Policy. By continuing to use our site or our app after we have posted a revised Privacy Policy you acknowledge that you have consented to the revised Privacy Policy.

Contacting Us

Questions, comments and feedback regarding this privacy policy are welcomed and should be addressed to